Last updated: October 26, 2026
Gold Standard Jewelry & Loans (“Gold Standard,” “we,” “us”) respects your privacy. This policy explains what information we collect through goldstandardny.com and in our stores, how we use it, and the choices you have.
Information we collect
- Information you give us, such as your name, email address and phone number when you sign up for promotions, contact us, or pay a pawn loan online.
- Information required by law when you pawn or sell an item in our stores, such as a government-issued photo ID and a description of the item.
- Basic technical information collected automatically when you visit our website, such as your browser type, pages viewed and approximate location, through cookies and similar tools.
How we use it
- To provide collateral loans, purchases and retail sales, and to process payments.
- To meet our legal obligations, including record-keeping and reporting required of licensed pawnbrokers and secondhand dealers.
- To send promotional offers you have signed up for. You can unsubscribe at any time.
- To operate, secure and improve our website.
How we share it
We do not sell your personal information. We share it only with service providers who help us run our business (such as payment processors and website hosting), with law enforcement and government agencies as required by law, or when necessary to protect our rights or the safety of others.
Cookies
Our website uses cookies to remember your preferences and to understand how visitors use the site. You can block or delete cookies in your browser settings; some features may not work without them.
Security and retention
We use reasonable safeguards to protect your information and keep it only as long as needed for the purposes above or as required by law.
Contact us
Questions about this policy? Call (800) 316-7060 or visit any of our locations.