Family-Owned Gold Buyer
& Collateral Lender

At Gold Standard, we help New Yorkers unlock the true value of their assets. Whether you’re looking for fast cash through a confidential pawn, want to sell gold or luxury items, or you’re hunting for incredible deals on fine jewelry, watches, and more, we’re here to help — all with a premium experience and the best rates in the city.

With four convenient locations across the NYC area, we’ve proudly served the community since 2008. Get a collateral loan, sell your items, or shop in-store — and walk out with cash in hand or a luxury piece at a fraction of retail.

★★★★★ Rated 4.8 out of 5 across 467 Google reviews
Read our reviews: Syosset · Carle Place · Floral Park · Forest Hills
As featured in Newsday

BEST PRICE GUARANTEE

Bring us a written offer from another buyer and we’ll beat it by 10%. Every piece is tested and weighed right in front of you. See terms

Our Customer Reviews

What Makes Us the Standard

Family Owned and Operated Since 2008
98% Customer Satisfaction Rating (Market Research Solutions)
4 Locations in Long Island & Queens

When Selling Your Gold, Experience Matters

Since 2008, Gold Standard Jewelry & Loans has served customers across Long Island and Queens, earning trust through transparent evaluations, professional service and competitive offers.

Founded by a family with three generations in the fine jewelry business, we test and weigh every piece right in front of you, explain exactly how we arrived at your offer, and refine gold in-house, so there’s no middleman between your gold and your payout.

With four locations and long-standing customer relationships, our reputation is built on more than recent reviews. It’s built on a long-term commitment to the people and communities we serve.

Gold Standard Jewelry & Loans: Trusted Since 2008.

How to choose a gold buyer you can trust »

Highest Payouts for Gold, Diamonds, and Estate Jewelry

Turn your unwanted gold, loose diamonds, and estate jewelry into instant cash at Gold Standard. Our friendly, knowledgeable staff offers quick, discreet transactions and the best payouts in New York City — guaranteed. We refine gold in-house, so there's no middleman between your gold and your payout.

Collateral Loans on Vehicles

Use your car or motorcycle to secure a collateral loan at Gold Standard. No credit check required and most loans are processed in under one hour, giving you quick access to the cash you need with complete confidentiality.

Pawn Your Watches

Secure a confidential collateral loan using your Rolex or other luxury watch at Gold Standard. With strong demand in the secondhand market, watches make ideal collateral to quickly raise the cash you need — without selling your prized timepiece.

How it Works

Need cash quickly? At Gold Standard, you can get cash in under 20 minutes. Our pawning and selling process is designed to be fast, secure, and completely confidential, giving you the cash you need when you need it most.

Bring in Your Item

Simply stop by at any of our 4 locations in Queens or Long Island or schedule an appointment by calling us at (516) 513-0830.

Free Evaluation & Appraisal

Our expert appraisers with extensive knowledge of the industry will evaluate your item in front of you and offer the highest payout possible.

Get Cash on the Spot

Within 20 minutes you can be walking out with the cash you need, all while enjoying an experience unsurpassed in the industry.

Collateral Loans

Unlock the value of your personal assets with a confidential collateral loan at Gold Standard. No credit checks, no income verification, and no lengthy paperwork — just fast, secure access to the cash you need.

We accept a wide range of valuable items, including:

Every loan is tailored to your unique situation, with safe, secure, and discreet handling of all pledged items.
Get the money you need today with New York’s trusted collateral loan experts.

Sell Your Assets

As one of New York’s most trusted gold and jewelry buyers, Gold Standard is proud to offer fair appraisals, friendly service, and the highest cash payouts in the region.

Visit any of our four convenient locations and discover why customers have trusted our family-owned business since 2008.

We buy:

Get a free, no-obligation appraisal today and turn your valuables into instant cash with a team you can trust.

Shop Luxury for Less

Find stunning deals on fine jewelry, luxury watches, designer handbags, and more at Gold Standard. Our in-store selection features authenticated, pre-owned luxury items at unbeatable prices — often up to 70% off traditional retail.

We carry:

Visit one of our locations today to explore our curated collection.
Layaway is available on all retail purchases!

Long Island Pawn Shop, The Gold Standard

Family owned since 2008, with three generations in the jewelry business, Gold Standard Jewelry & Loans brings unmatched knowledge, trusted service, and the highest cash payouts in New York.

We proudly serve customers throughout Long Island, Queens, and the NYC metro area with a commitment to transparency, discretion, and top-tier customer satisfaction.

Our gold buying stores and pawn locations in Nassau County and Queens are open Monday to Saturday at all four locations, and Sundays at Forest Hills. Whether you’re looking to:

Gold Standard is the trusted name New Yorkers rely on for fast cash, fair deals, and a luxury experience.

FAQs

Collateral loans, also known as pawns, are simple and secure. Bring in your valuable item — such as gold, jewelry, a watch, or even a car — and we’ll appraise it on the spot. We’ll offer you a loan amount based on its value, and you’ll receive immediate cash with no credit check or income verification. Once you repay the loan and any agreed-upon fees, your item is returned to you.

We accept a wide variety of high-value items, including gold, silver, platinum, fine jewelry, loose diamonds, luxury watches, designer handbags, musical instruments, high-end electronics like Apple products, laptops, and cameras, as well as cars, trucks, motorcycles, heavy equipment, and collectibles. If you’re unsure whether your item qualifies, call us today and we’ll be happy to help.

In most cases, you can receive cash in under 20 minutes after we evaluate your item. No appointment is necessary — just stop by one of our four locations and we’ll handle the rest.

Yes! If you prefer to sell your item rather than pawn it, we offer top cash payouts on gold, jewelry, watches, silver, coins, estate jewelry, collectibles, and more. Our process is fast, transparent, and completely pressure-free.

Yes. Bring us a written offer from another licensed buyer for the same items, dated within the last 7 days, and we'll beat it by 10%. The guarantee applies to gold, silver and platinum sold outright at all four of our locations, and every piece is tested and weighed right in front of you. See the full Best Price Guarantee terms.

Gold Standard offers a curated selection of authentic, pre-owned luxury goods, including diamond and gold jewelry, luxury watches, designer handbags, estate jewelry, select electronics, and collectibles. All items are authenticated and inspected for quality, and layaway is available on all retail purchases.

Gold Standard has four locations in Long Island and Queens: pawn shops in Syosset, Floral Park (Glen Oaks) and Forest Hills, and a gold buyer in Carle Place. All are open Monday to Saturday, 10 AM to 6 PM, and Forest Hills is also open Sundays.

Family owned since 2008, with three generations in the jewelry business, and a focus on high payouts, fast service, and luxury customer care, Gold Standard offers a trusted, professional alternative to typical pawn shops. We treat every customer and every transaction with respect, discretion, and expertise.

Our Forest Hills store at 70-54 Austin St is open Sundays from 10 AM to 6 PM. Syosset, Carle Place and Floral Park are open Monday to Saturday, 10 AM to 6 PM.

Yes. Gold Standard makes collateral loans on Rolex, Cartier, Patek Philippe and other luxury watches with no credit check and no income verification, and most customers leave with cash in about 20 minutes.

Loan amounts are based on your item's current resale value, so every offer is individual. We lend on gold, jewelry, diamonds, watches and other valuables, as well as cars, trucks and motorcycles. Stop by any store for a free, no-obligation offer.

Gold Standard is family owned and has operated since 2008, and our family has three generations of experience in fine jewelry.

Yes. We offer out-of-state and mail-in collateral loans.

You can pay online at goldstandardny.com/pay-your-pawn or in person at any location.

Still have questions?

Call us today or visit your nearest Gold Standard location to speak with one of our friendly, knowledgeable team members.

4 Locations Serving NYC

Stop by one of our professionally staffed locations for on-the-spot service and instant cash offers. Walk-ins are welcome — no appointment needed.