Shop Luxury Watches for Less at Gold Standard

Family Owned and Operated Since 2008
98% Customer Satisfaction Rating
#1 Gold Buyer 4 Years in a Row
#1 Pawn Shop 5 Years in a Row

Looking for a luxury watch at an unbeatable value? At Gold Standard, we offer a carefully curated selection of pre-owned luxury timepieces — professionally authenticated and priced well below traditional retail.

With over 75 years of expertise in fine jewelry and luxury goods, Gold Standard is New York’s trusted destination for Rolex, Cartier, Breitling, Patek Philippe, Hublot, and more — all available at prices that make luxury attainable.

Visit one of our four convenient Queens and Long Island locations today to find your next timepiece.

Our Watch Selection

At Gold Standard, you’ll find a constantly refreshed selection of high-end, authenticated watches, including:

Our watches are carefully inspected to ensure authenticity, quality, and performance — giving you the confidence you deserve when purchasing a luxury timepiece.

Why Buy Watches from Gold Standard?

At Gold Standard, we make owning a luxury watch more affordable and more secure than ever. When you shop with us, you’ll enjoy:

Incredible Savings

Get authentic luxury watches at significant savings compared to traditional retail prices.

Professionally Authenticated

Every watch is expertly inspected for authenticity, condition, and functionality.

Exclusive and Ever-Changing Inventory

Our selection is constantly refreshed, offering rare finds and popular models that move quickly.

Safe and Comfortable Shopping Environment

Shop in a secure, private, and welcoming setting, with private rooms available for viewing higher-end pieces.

Trusted Reputation

With an A+ BBB rating and 98% customer satisfaction score, Gold Standard is the name New Yorkers trust for luxury watch shopping.

FAQs

We carry a variety of authentic luxury brands, including Rolex, Cartier, Breitling, Patek Philippe, Hublot, Omega, Tag Heuer, Panerai, IWC, and more.

Yes. Every luxury watch is professionally inspected and authenticated by our expert team before being offered for sale.

Our watches are primarily gently pre-owned or like-new, offering exceptional value and craftsmanship at a fraction of the original price.

Luxury watches at Gold Standard are typically priced well below traditional retail, making it easier to own the timepiece you want for less.

Yes! Walk-ins are welcome at all four of our Queens and Long Island locations.

Yes. We offer flexible layaway plans to make purchasing your dream watch even easier. Ask a team member for full details during your visit.

4 Locations Serving NYC

Stop by one of our professionally staffed locations for on-the-spot service and insane deals. Walk-ins are welcome — no appointment needed.