Shop Fine Jewelry for Less at Gold Standard

Family Owned and Operated Since 2008
98% Customer Satisfaction Rating
#1 Gold Buyer 4 Years in a Row
#1 Pawn Shop 5 Years in a Row

Searching for the perfect piece of jewelry without paying high retail prices? At Gold Standard, we offer a stunning selection of fine jewelry — including gold, silver, platinum, and diamond pieces — at incredible savings compared to traditional jewelry stores.

With over 75 years of expertise in the jewelry industry, Gold Standard is New York’s trusted source for authentic, high-quality jewelry at unbeatable value.

Visit one of our four convenient Queens and Long Island locations today and find your next timeless treasure.

Our Jewelry Selection

At Gold Standard, we carry a wide range of fine jewelry to fit every style, occasion, and budget, including:

Every piece is carefully inspected for authenticity and quality, ensuring you can shop with complete confidence.

Why Buy Jewelry from Gold Standard?

At Gold Standard, we believe buying jewelry should be affordable, exciting, and worry-free. When you shop with us, you’ll enjoy:

Incredible Value

Find stunning pieces at 30% to 70% less than traditional retail jewelry stores.

Unique and Ever-Changing Inventory

Discover one-of-a-kind jewelry, vintage finds, estate pieces, and designer treasures you won’t find anywhere else.

Expertly Authenticated

Every piece is professionally inspected by our experienced appraisers to ensure quality and authenticity.

Safe and Comfortable Shopping Environment

Our stores offer a welcoming, discreet setting, with private rooms available for a personalized shopping experience.

A Trusted Local Reputation

With an A+ rating from the Better Business Bureau and a 98% customer satisfaction rating, Gold Standard is a name you can trust when shopping for fine jewelry.

FAQs

We sell a wide variety of fine jewelry, including gold, silver, platinum, and diamond pieces, as well as engagement rings, wedding bands, estate jewelry, antique jewelry, and designer jewelry.

Yes. Every piece of jewelry is carefully inspected and authenticated by our experienced team to ensure quality, authenticity, and value.

Most of our fine jewelry is priced 30% to 70% lower than traditional retail, offering exceptional value for stunning pieces.

Our selection includes gently pre-owned, vintage, antique, and like-new pieces. All jewelry is professionally cleaned and inspected before sale.

No appointment is needed. Walk-ins are welcome at all four of our Queens and Long Island locations.

Yes! We offer flexible layaway plans to make purchasing your perfect piece even easier. Ask a team member for details during your visit.

4 Locations Serving NYC

Stop by one of our professionally staffed locations for on-the-spot service and insane deals. Walk-ins are welcome — no appointment needed.