What We Do
Hours
- Syosset, Floral, & Carle Hours:
- Mon - Sat 10AM - 6PM
- Forest Hours:
- Mon - Sun 10AM - 6PM
At Gold Standard, excellence is more than a tradition — it’s in our blood. Our family brings over 75 years and three generations of fine jewelry expertise to the gold buying and pawn business, proudly serving New York City, Long Island, and beyond with honesty, professionalism, and unmatched customer care.
Our reputation speaks for itself. Gold Standard was proudly voted #1 Gold Buyer six years in a row and #1 Pawn Shop four years in a row by the Long Island Press, solidifying our place as a trusted name in the community.
Today, we continue that legacy, offering customers a luxury experience whether they are pawning a valuable item, selling gold or diamonds, or shopping for authentic fine jewelry and luxury goods — all with the personalized service only a family-owned business can deliver.
At Gold Standard, we are proud to break the mold of the typical pawn shop experience. With an unwavering commitment to professionalism, discretion, and customer care, we set ourselves apart from the rest.
We proudly maintain an A rating with the Better Business Bureau and hold ourselves to the highest ethical standards in every transaction. Whether you are pawning a valuable item, selling your gold, or shopping for luxury goods, you can trust that you’ll be treated with honesty, transparency, and respect.
All transactions at Gold Standard are conducted in private, comfortable viewing rooms to ensure your security and peace of mind. Your items are weighed, tested, and evaluated right in front of you, giving you complete confidence in the process from start to finish.
At Gold Standard, you will never encounter hidden refining fees or minimum weight requirements. Your safety, trust, and satisfaction are always our top priorities. Every appraisal is free and no-obligation — you are never pressured to sell or finance your valuables unless you choose to.
At Gold Standard, delivering outstanding service isn’t just a promise — it’s a commitment we continually measure. In 2009, we partnered with Market Research Solutions, Inc., a highly respected independent research firm, to survey customers who sold gold, diamonds, estate jewelry, watches, coins, and scrap gold to us.
The results were clear: by a 10-to-1 margin, customers said that The Gold Standard offers some of the highest payouts compared to other gold buyers in New York.
Our reputation for fairness, transparency, and top-dollar offers is built directly on the experiences of those we serve.
Don’t settle for less. Call now for more information or visit any of our four convenient locations in Manhattan, Queens, and Long Island for a fair, honest appraisal and a transaction you can trust.
In 2009, we used our family’s extensive knowledge and passion for fine jewelry to open the first Gold Standard location in Syosset, New York. With a clear commitment to integrity, transparency, and customer service, we quickly earned a reputation as one of New York’s most trusted gold buyers.
Driven by the goal of offering a better, more reputable experience for those looking to sell valuables or secure collateral loans, we expanded to open three additional locations throughout Long Island and Queens. Today, Gold Standard proudly serves the New York City area with four convenient locations, delivering expert appraisals, top cash payouts, and a luxury pawn experience unlike any other.
With over 75 years and three generations of jewelry industry expertise, our family remains dedicated to providing the high-quality service and personal care our clients deserve.
At Gold Standard, every customer enjoys a safe, secure, and discreet way to sell or finance valuables, always backed by the highest ethical standards.
Our trusted reputation has been recognized across the media — CNN, NBC, News 12, Money Magazine, Newsday, and the Daily News have all featured Gold Standard for our leadership in the industry. We were also honored to partner with American Express in a national commercial supporting Sandy relief efforts.
Beyond our business, we are proud to support our community through numerous charitable initiatives, hosting fundraisers for local fire departments, schools, hospitals, and nonprofit organizations.
At Gold Standard, we believe giving back is just as important as earning trust — and we are committed to doing both every day.
At Gold Standard, we are proudly committed to growing our company the right way — by delivering fair, honest transactions, exceptional service, and a customer experience that surpasses expectations every time.
Our most important advertising has always been our customers. Over 70% of our business comes from repeat clients or referrals, a true testament to the trust we’ve built within the New York community.
Starting with our first location in Syosset, NY, we set out to create a better alternative for those looking to sell valuables or secure collateral loans. Through our dedication to integrity and customer satisfaction, we’ve expanded to four convenient locations, now proudly serving Syosset, Forest Hills, Carle Place, and Floral Park.
At Gold Standard, you can expect:
All of our pricing is based on the daily London PM Fix, ensuring that you receive a fair and competitive offer every time.
We invite you to experience The Gold Standard Difference — where high payouts, trusted service, and a luxury pawn experience come together.
Don’t settle for less. Visit us today!